SCHEPERS BOSMAN   ︎
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SCHEPERS BOSMAN X ROYAL AUPING

‘AUPING AULIES, A DREAMY FAMILY OF NOCTURNAL ANIMALS’

Made from residual materials from the Auping stores.

‘Together with Auping, we dream of a sustainable world. A world where nothing is wasted. In the summer of 2021, Auping renewed their fabric collection and asked all Auping stores to return the old fabric samples. And these substances now form the basis of the Auping Aulies, a dreamy family of nocturnal animals.’

Auping and Schepers Bosman had previously worked together successfully. At the heart of the collaboration lie the shared values: production in the Netherlands, the use of raw materials at close range, the creation of contemporary, sustainable designs and the choice for beautiful, high-quality materials.

For this project, Royal Auping contacted us to come up with a playful design solution for their archive fabric swatches and develop them into a touchable object to add to the Auping world and return to the stores. We designed a design object for Auping with these residual materials: the Auping Aul.

We brought the iconic Auping logo to life. The distinctive letter A from the logo had become a design object, with an obvious nod to an owl. A real nocturnal animal. Wise and watchful. This naturally suited Auping well as a sleep brand.

WORKING TOGETHER TO MAKE SOMETHING BEAUTIFUL
The first Aulies were made by hand by first-year students of the fashion vocational school Aventus in Zutphen. Making the owls was a great way for the students to practice with all kinds of sewing techniques and to work with different types of fabrics. It was very valuable for the students to get to know fashion designers and manufacturing companies during their education.

NO LEFTOVERS
Not only the fabrics were leftovers that would otherwise be thrown away. The eyes also were sourced locally and had been given a second life. The buttons came from DeKnoFa, the Deventer Button Factory. There they still had some leftover buttons that they would rather not throw away. So those buttons had now been given a beautiful new destination as the eyes of the Auping Aul.

AUPING AUL
The Auping Aul keeps your bedroom door ajar. Or put it on your windowsill and it will keep an eye on you while you sleep. The Auping Aulies were made one by one and returned to the Auping stores where the residual materials came from to be given when buying a new Auping bed.

   

Photocredits: Team Schepers Bosman